That large, Kindle-looking screen in Coolidge Corner? That’s the first of Brookline’s Soofa Signs, “neighborhood news feeds” being piloted around town.

The first Soofa sign launched Thursday morning on Harvard Street, in front of Focal Point Opticians. The screens are solar-powered and use e-paper, much like a Kindle e-reader. Anyone in the community can post to the news feed, and businesses can pay more to advertise on the screens.

At Thursday’s launch, State Rep. Tommy Vitolo called the Coolidge Corner screen a “trophy” that represents community efforts to use town spaces in ways that benefit the public.

He told the gathered crowd he’s hopeful the signs will encourage Brookline residents to engage more in community events.

“There’s so much going on and it’s impossible to keep track of all of it. Some of it really is, ‘I would have gone if I had heard about it,’” he said. “And this is one more way folks will hear about it.”

Select Board member Heather Hamilton said the signs could help spread the word about important policy discussions and goings-on in town government.

“It is essential in any democracy to have participation,” she said, adding that it is increasingly difficult to reach everyone in town.

“Something like this helps us to get the word out,” Hamilton said.

The signs are on a yearlong pilot program in town. Soofa will be rolling out signs in Brookline Village, Washington Square and the St. Marys neighborhood between Oct. 15 and Nov. 1, according to Ed Krafcik, the company’s vice president of city development.