Watertown florists predict stronger sales this Valentine's Day compared to previous years.

A successful Valentine’s Day in New England relies on two main factors: weather and the day of the week the 14th falls on.

Clear skies and a Wednesday holiday bode well for local flower shops.

Watertown Florist

Lynne Almeida has been running Watertown Florist Shop--located on 449 Main St. for the past 15 years. This year’s sales are on target, she says.

 “It is the biggest holiday,” she said. “There is a humongous amount of preparation because of the amount of people that we have that come in and out on Valentine's Day [and] we’re usually very busy the day after for the people that forgot and are in real trouble.”

“Are we on track for past years? Absolutely and probably ahead of that,” she added.


Main Street Florist

Main Street Florist at 76 Main St. is also expecting a great turnout of customers due to the favorable conditions.

“We’re really happy with the weather forecast,” said Rubi Galui, co-owner of the business which has been in operation for the past six years. “This is the first Valentine’s Day we’ve ever had where we won’t have to wrap the flowers in plastic in order to get them out the door safely because it was below freezing. We’re definitely going to have a very successful Valentine's Day this year.”

With the holiday in the middle of the week there is a chance for flowers to be publicly received and displayed--one of the best parts of what the holiday is known for, Galui says.

“Wednesday is fantastic,” she said. “We get to deliver to businesses, women get to get the flowers in front of all their co-workers and friends--that's definitely a very positive thing. I think that promotes the idea of you’re not just bringing home flowers on a Saturday or a Sunday for your girlfriend or wife you're going to be presenting them at her office.

“It definitely makes men look better. I think it’s a very positive thing to be on a weekday,” she added.

Watertown residents love their flowers. Almeida sees a lot of return customers on Valentine’s Day in particular, she says.

“I don't want it to sound corny but the people in Watertown are awesome,” she said. “We have the nicest customers that come in here.”