A West Roxbury high-schooler and her business, CapeLilly, were among more than 250 exhibitors displaying their products at the Massachusetts Conference for Women on Dec. 7 at the Boston Convention Center.
Founded by high-school junior Lilly Craven and her mom, Mary Craven, CapeLilly uses sea salts, harvested off the coast of Cape Cod, along with sustainable plant oils, historically medicinal botanicals and herbs in a targeted approach to skin care.
Early on in the story of CapeLilly, Lilly Craven took to farmers markets on Cape Cod to introduce the products.
“We first developed a line of handmade sea salt soaps as a response to our families varied skin issues,” she said.
This initial product met with a positive response at Cape Cod farmers market.
“People gravitate to the idea of how sea salt feels on your skin after stepping out of the ocean,” said Lilly Craven.
Once customers started using the soaps, the reorders fueled the business.
“We are honored to be able to launch our new skin care line at the Massachusetts Women’s conference,” said Lilly Craven.
CapeLilly’s approach to the natural skin care market targets specific skin issues.
“While there are a lot of natural products on the market, CapeLilly is the only to combine sea salt, herbs and botanicals together into a three-step, easy to follow skin care routine. For each category, there is a cleansing bar, toner/serum, and lotion,” said Lilly Craven. “The success of our products is the combination of fresh sea salt harvested off the coast of Cape Cod and the combination of powerful herbs and botanical oils.”
“It also can be attributed to Lilly’s dedication to getting the work out about our products,” Mary Craven added. “She is responsible for all sales and research.”
Lilly Craven said she loves the work.
“Meeting people at the markets is my favorite part of it,” she said. “Our products help people that have skin issues; so when someone comes back to say how our product has helped their skin issue, it is an incredible feeling.”
Sometimes, Lilly Craven said, the work can be not so fun, but even then it has its upsides.
“After the product is made it is packaged. That is a lot of wrapping printing and tagging,” she said. “It can be a little much during final exams week, but it is worth it.”