Officials plan to incorporate the town logo into the town's official letterhead, on business cards, and potentially on town vehicles and employee uniforms.

WEST BRIDGEWATER – The town unveiled the design for a proposed town logo during Wednesday’s Selectmen’s meeting.

The logo displays the letters “WB” in the town colors of maroon and white. The letters are enclosed within a maroon circle, inscribed with the tag line, ‘Small Town Charm, Big Town Opportunities.’

If adopted, officials plan to incorporate the logo into the town's official letterhead and on employee business cards.

Officials will consider whether to use the logo elsewhere in town, including on town vehicles and employee uniforms, Town Administrator David Gagne said during Wednesday’s meeting.

The logo proposal is part of a town branding initiative that began as part of the town’s strategic plan several years ago, intended to bolster town pride.

In August, officials unveiled improvements to the upper level of the town hall as part of the project.

The town hall’s second floor hallway, as well as the Board of Selectmen’s meeting room and offices, and the town administrator’s suite were all revamped with a fresh layer of maroon and beige paint, chair rail and base boards.

The repainted walls will soon be garnished with digitally preserved historical photos of West Bridgewater, courtesy of the historical commission.

Throughout town, many street signs and crosswalks have also been replaced with maroon and white replicas, as part of the branding initiative.

In the fall of 2015, the street signs in the downtown area were all replaced with maroon signs labeled with white letters and the town seal.

Since then, several residential street signs in town have been replaced with new signs in the town colors.

Moving forward, all new street signs will use the new design which features large maroon lettering contrasted against a white reflexive background.

In the last several months, the Highway Department also began repainting town crosswalks in maroon and white.

Shannon Gallagher may be reached at sgallagher@enterprisenews.com.