The #2069 signs that have started to crop up in Massachusetts, and recently in Danvers, are part of a movement to raise awareness of the opioid crisis.
You may have noticed the #2069 sign on the patch of lawn outside the Danvers Fire Department.
You may have also noticed one recently appear outside the Danvers Police Department.
If you're wondering what it is, or what the significance of the number is, well, that's kind of the point.
"The sign is to make people wonder what it means, look it up and then hopefully, have an enormous conversation about hope, help and recovery," said Danvers Sgt. Olivia Silva.
So, then, what is the significance of 2069?
The number 2069 represents every Massachusetts resident whose death was attributed to opioids in 2016, reported Boston 25. The movement began in early August, and the signs were designed by Trinity Episcopal Church in Wrentham.
Silva said she first heard about the signs from the news report on Boston 25 and wanted to bring the movement to Danvers.
In 2016, there were 65 reported opioid overdoses in Danvers, four of which were fatal.
Peg Sallade, director of DanversCARES, a Danvers Public Schools-sponsored coalition that helps to coordinate events and programs dealing with addiction awareness and prevention, said the signs were a "great show of support" from Danvers' public safety officials.
"I think anything that creates a dialogue around the issue is important," Sallade said. "And if this creates attention and brings awareness to the issue, I think that's great."
The sign re-enforces what we know, she said.
"There are too many people losing their lives," Sallade said. "The loss of one life is too many."